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Rooted in Shepard Fairey's art, OBEY Clothing, established in 2001, embodies a worldwide street art movement. Stemming from punk rock and skateboarding culture, OBEY merges with pop culture and politics, urging self-empowerment. Shepard's iconic "OBEY" challenges viewers, embedding his ideology in apparel. Inspired by military design and workwear, OBEY Clothing is a canvas for Shepard's philosophy. Question your surroundings with OBEY — a fusion of art, style and rebellion.