SOG 420 Capsule Collection 🥦
Take a trip into the green haze of 4/20 with SOG's latest drop featuring exclusive pieces designed to hit the vibe and celebrate the essence of the grass. First up...
A SHOT W/ LARANJA
Welcome to 'A SHOT WITH' an exclusive time where we take a deep dive into the lives of our SOG fam. From the OG crew to our extended family they'll...
BUILT ON FAMILY VALUES SINCE 2012
Showcasing everyday hustle at SOG warehouse Mike's directing our latest video giving you a sneak peek into our fast-paced world. At SOG we're all about those family vibes and...
SOG BIG PLAYERS CAPSULE 🃏️ HOLIDAYS DROP
Living on a global journey has led us to a time marked by big decisions and it was precisely then that we chose to believe in ourselves. This Holiday Season, we proudly...
SOG RECORDS ON THE STUDIO W/ MIZZY MILES
Our recent session with the incredibly talented Mizzy Miles was a testament to the boundless energy and flow when family and friends get together by the records & sounds. ...
SOG CARRERA 🏁 FW23/DROP 01
The final lap of 2023 is also the beginning of another great journey where SOG celebrates the ongoing adventure with an exclusive fall/winter collection that embodies all the spirit of...
SELVA AW23 POP-UP AT SOG LISBON
It seems that when we call the entire community arrives with good energy to support Selva as they take over SOG Lisbon with a special pop-up event. ...
SOG FW23 AT OFF PORTO FASHION WEEK
Betting on ourselves and challenged by contracoutura we set the stage on fire providing an exclusive sneak peek into their highly anticipated Fall/Winter 2023 collection hosted as part of the Off Porto Fashion...
SOG ☀️ 11 TRIPS AROUND THE SUN
Starting with a ritual to set the environment for reflection and inspiration, we take this trip down memory lane to see where it all started on our humble beginnings. Ver esta publicação...
Flipping The Streets 💫 Hubik® & Son Of A Gun™
Connected by the streets and challenged by creatives, our first collab of this year crossed the ocean and brings colors to our walls. It's all about friends, creativity...
'DREAMS' - A SHORT VISION OF OUR FUTURE
From the power of everybody, everywhere, no matter what, we are always pushing ourselves to be better for the next episode. Guided by the collective strength of all...
SOG ATMOSPHERE 🌐 SS/23 — Drop 01
We don't know much about rockets but maybe the first step on a successful journey begins in the atmospheric zone. Feeling the breeze of the high season with...