Back in 2012, in a iconic street called Rua da Rosa in Bairro Alto - Lisbon, a new concept was born from the hanger for more for the Portuguese street scene, focused on redefining it.

Created by Francisco Rosado, a Young creative that followed his dream and hustled his vision and taste into reality.
SOG - Son of a Gun,  built on family values its a brand that grew organically from the love and respect for street culture.

With product quality in mind and original designs we aim to bring our vision to fruition, in limited quantities. After 10 years putting in work, now with two locations, Lisbon and Porto, we’re a family that keeps growing!