We've been on a wild ride for the past 12 years, and we're not slowing down anytime soon. SOG Factory started as part of the Son of a Gun story,...

"Being in motion" means embracing a dynamic lifestyle, leading by example and becoming a timeless champion. Just like some friends who naturally gravitate towards the fields, we believe in the power...

Welcome to 'A SHOT WITH' an exclusive time where we take a deep dive into the lives of our SOG fam. From the OG crew to our extended family they'll...

Take a trip into the green haze of 4/20 with SOG's latest drop featuring exclusive pieces designed to hit the vibe and celebrate the essence of the grass. First up...

Welcome to 'A SHOT WITH' an exclusive time where we take a deep dive into the lives of our SOG fam. From the OG crew to our extended family they'll...

   Showcasing everyday hustle at SOG warehouse Mike's directing our latest video giving you a sneak peek into our fast-paced world. At SOG we're all about those family vibes and...

Living on a global journey has led us to a time marked by big decisions and it was precisely then that we chose to believe in ourselves. This Holiday Season, we proudly...

Our recent session with the incredibly talented Mizzy Miles was a testament to the boundless energy and flow when family and friends get together by the records & sounds.  ...

The final lap of 2023 is also the beginning of another great journey where SOG celebrates the ongoing adventure with an exclusive fall/winter collection that embodies all the spirit of...

It seems that when we call the entire community arrives with good energy to support Selva as they take over SOG Lisbon with a special pop-up event.      ...

Betting on ourselves and challenged by contracoutura we set the stage on fire providing an exclusive sneak peek into their highly anticipated Fall/Winter 2023 collection hosted as part of the Off Porto Fashion...

Starting with a ritual to set the environment for reflection and inspiration, we take this trip down memory lane to see where it all started on our humble beginnings.   Ver esta publicação...